#REEVENT, the rallying cry to revive business tourism in the Principality in 2021.
The health crisis provoked by the COVID-19 pandemic
has hit the tourism industry hard. As we approach the end of 2020, while
individual tourism is ticking over at a reduced pace, business tourism –
characterised by gatherings of professionals from all backgrounds – has come to
a complete halt.
With hopes of a recovery to come next year,
stakeholders in the meetings, incentives, conferences, and exhibitions (MICE)
industry, whether event organisers or host venues, are conscious of the need to
rethink their model, while offering the security guarantees that everyone has a
right to expect.
In the Principality, industry professionals linked
through the Tourist and Convention Authority are working to make a success of
this change, which is considered to be essential. It will require inventiveness
and innovation, and must focus on intellectual capital, flexibility, and
optimising transport and spaces, with an approach which is as environmentally
friendly as possible.
“In this context, Monaco has all the advantages to
establish itself as a pioneer of this transformation: its expertise, its
acknowledged excellence in event organisation and its bespoke approach, not to
mention its historical commitment to environmental conservation and ongoing
search for sustainable innovation,” said Guy Antognelli, Head of the
Tourist and Convention Authority.
More motivated than ever to lay the groundwork for the
industry’s future, the Monaco Convention Bureau, a catalyst for the
Principality’s MICE offering, will launch a new communications campaign with
the slogan #REEVENT on 8 December, at the first virtual IBTM World event.
“Far more than a call to reinvent the business
events sector, #REEVENT is a rallying cry and an invitation to industry
professionals to come back and organise events in the Principality,”
explains Guy Antognelli.
campaign comprises six visual slogans which clearly emphasise the values that
underpin Destination Monaco: security, service, unity of place and action, and
commitment to the environment. It will be rolled out starting in 2021 via a
print and digital media plan, with a particular focus on MICE professional
media in Europe and the US.
For more information, see the website www.letsreevent.com
the Monaco Convention Bureau website.
Convention Bureau is an arm of the Tourist and Convention Authority. Its aim is
to promote the Principality of Monaco to all business group event organisers.
It provides a central point for requests, and coordinates and facilitates
communication between the various establishments to offer a bespoke solution
for each organiser.
– LinkedIn: Monaco Government Tourist Authority –