Ibtm Barcelona 2024

Every year, the MICE industry comes together in Barcelona for one of the key events in the business tourism and events sector.

IBTM World 2024 was an exceptional edition, surpassing the success of last year's event with more than 73,000 business meetings scheduled at the show over 3 days (an increase of more than 23% compared to 2023).

The total number of visitors attending the show was up 16% on last year. The number of hosted buyers, from more than 120 countries, was 22% higher than in 2023, and the show brought together nearly 2,350 exhibitors.

The Monaco Convention Bureau was joined by its representative for the UK and Scandinavian markets, the Grimaldi Forum Monaco, the Société des Bains de Mer, the Fairmont Monte-Carlo, the Novotel Monte Carlo and the Columbus Monte Carlo Curio Collection by Hilton, as well as the agencies Ikebana, Raising Stones Events, Lafayette Group, CMX and Incentive Concept, to present all the latest products and solutions available to MICE professionals in the destination.