IBTM World 2025

Every year, Barcelona becomes the gathering place for the MICE industry at one of the key events in the business tourism and events sector: IBTM World.

The 2025 edition was particularly remarkable, surpassing the success of the previous year. Over three days, more than 79,000 business meetings were scheduled at the trade show, representing an increase of over 8% compared to 2024. IBTM World 2025 brought together 12,000 participants, confirming its international stature, with 49% of hosted buyers coming from destinations outside Europe. The event also welcomed nearly 2,500 exhibitors.

To showcase all the latest developments and solutions offered by the destination to MICE professionals, the Monaco Convention Bureau, represented by Christine Barrabino, was accompanied by Rebecca Petitjean, the representative for the UK and Scandinavian markets. The Monegasque delegation also included the Grimaldi Forum Monaco, the Société des Bains de Mer, the Fairmont Monte-Carlo, the Columbus Monte-Carlo Curio Collection by Hilton, as well as the agencies Ikebana, Monaco Mediax, Raising Stones Events, Lafayette Group, CMX and Incentive Concept.

To liven up the VisitMonaco stand, the WeAct Team agency, also in attendance, organised a fun and creative activity centred around a ‘Hat Bar’, offering visitors an original and convivial experience.

Finally, on 19 November, Monaco welcomed its guests to an exclusive dinner at the Coya & Pisco Bar restaurant in Barcelona, bringing this edition to a close on an elegant and warm note.