Every year, key players in the MICE sector come together at one of the leading events in the business tourism and events sector, providing an ideal opportunity for one-to-one meetings.
To showcase all the new products and solutions that the Principality has to offer industry professionals, the Monaco Convention Bureau was present alongside its partners: Aviareps, representing the DACH markets, Capitole Consulting for the French market, Le Grimaldi Forum Monaco, Société des Bains de Mer, Le Méridien Beach Plaza, Fairmont Monte-Carlo, as well as the agencies Ikebana, Raising Stones Events, Monaco Mediax and Lafayette Group.
This record edition brought together nearly 13,000 industry professionals. The 3,000 exhibitors and more than 4,000 qualified buyers took part in some 67,000 business meetings scheduled over the three days, representing a 10% increase on the 2024 edition.