Every year, professionals from the MICE sector gather at one of the flagship events in the business tourism and events industry, which provides an ideal setting for one-to-one meetings.
To showcase all the latest developments and solutions the Principality offers to industry professionals, the Monaco Convention Bureau was present alongside its partners: Aviareps, representing the DACH markets; Capitole Consulting for the French market; the Grimaldi Forum Monaco; the Société des Bains de Mer; Le Méridien Beach Plaza; The Fairmont Monte-Carlo; as well as the agencies Ikebana, Raising Stones Events, Monaco Mediax and the Lafayette Group.
This record-breaking edition brought together nearly 13,000 industry professionals. The 3,000 exhibitors and over 4,000 qualified buyers took part in some 67,000 business meetings scheduled over three days, representing a 10% increase compared to the 2024 edition.