Meeting of the Strategic Alliance of European Convention Bureaux in Athens

The Principality of Monaco is a member of this network, which comprises 29 national convention bureaux and destination marketing organisations ( DMOs) across Europe. Officially founded in 2014 at IMEX in Las Vegas, the Alliance aims to unite European national CVBs to strengthen Europe’s position as the world’s leading destination for business events.

Its members gathered in Athens for two days of work and discussions focusing on the initiatives already undertaken by the Alliance and new avenues for further strengthening its members’ commitment to new projects.

Members also had the pleasure of attending sessions featuring:

Carina Bauer – CEO of the IMEX GROUP , who presented insights from IMEX Frankfurt 2026 (19–21 May) and IMEX America 2025 (7–9 October, Las Vegas).
Tanya Popeau – Global Sustainability Lead at PCMA , who presented the programme and key themes of the Conviene4Climate Forum, to be held in Rotterdam on 17 October.
Efi Koudeli – Regional Director Europe at ICCA , who shared the results of a groundbreaking survey on the educational and academic landscape in the field of business tourism in Europe.