The Monaco Convention Bureau, represented by Théa Fresko, took part in the "Dessine-moi une rencontre" event, organised from 17 to 20 March between Marseille, Lyon and Paris.
The tour provided an opportunity to strengthen ties with our agency partners through a variety of targeted exchanges: one-to-one meetings, small group discussions and speed meeting sessions. These deliberately intimate events encouraged direct, qualitative and business-focused discussions.
Each stage of the tour also offered the opportunity to discover emblematic venues, combining gastronomy and networking in a convivial setting. In all, nearly a hundred accounts and 130 professional customers were met.
This operation confirms the importance of human-scale formats and local links in the development of lasting partnerships.