RETROSPECTIVE OF FAM TRIPS BUSINESS TOURISM 2025

In May, Alexandre Treffel and Sarah Bertrand (Capitole Consulting - Paris) organised the reception of 9 French hosted buyers at the end of IMEX Frankfurt 2025, for an exceptional immersion experience alongside the Formula 1 Grand Prix, with the support of all their partners.

In July, Alexandre and Sarah (Capitole Consulting) once again coordinated the hosting of agencies from the South of France for an exclusive cultural experience. The programme included a visit to the Grimaldi Forum Monaco's summer exhibition "Couleurs!", followed by an exceptional evening in the Cour d'Honneur of the Prince's Palace, with a concert by the Monte-Carlo Philharmonic Orchestra .

At the beginning of October , Attilia Bossi (Hopscotch Milan) invited 12 Italian professionals to discover the wealth of the destination's Business Tourism offering.

At the end of October, following the GIS event in Budapest, Pamela Laite (DCI - USA) invited around ten American buyers to extend their stay in Monaco in order to enjoy new experiences to offer their clients as part of future incentive trips.

Rebecca Petitjean (MTA London) accompanied 50 UK-based event professionals on their discovery of a destination with high MICE potential during the All About People event held in the Principality of Monaco from 17 to 19 October.

In November, Zeno Jin and Zhi Heng (Horus - South-East Asia) accompanied 8 Chinese agents on an immersion programme lasting several days in and around Monaco.

Enjoying their visit to Europe for IBTM Barcelona in mid-November, Claire Neil (Tourism Garden - Australia & New Zealand) invited two incentive travel professionals to spend a few days in Monaco to discover its many assets.

Finally, at the beginning of December, Caroline Löding (Aviareps Munich) and Marthe Van Leeuwen (Aviareps Amsterdam) brought together 12 buyers from Germany, Switzerland, Belgium and the Netherlands to discover the Principality's most emblematic sites, with a host of festive experiences.

Many thanks to all our staff and partners for their help and involvement, who made each fam trip a unique, inspiring and unforgettable experience.