Last March, the Monaco Convention Bureau met with key players in the German market during a roadshow held from 17 to 21 March 2025. Alongside Carolin Loeding from the Aviareps agency, Sarah Rico presented the destination’s offering in Munich, Berlin, Hamburg, Cologne and Frankfurt.
A few weeks later, in early April, it was the turn of the Benelux region. Accompanied by Marthe Van Leeuwen, Aviareps’ regional manager for the area, the Convention Bureau highlighted Monaco’s strengths to leading MICE agencies in the Netherlands and Belgium.