Last March, the Monaco Convention Bureau went to meet the key players in the German market during a roadshow from 17 to 21 March 2025. Alongside Carolin Loeding, from the Aviareps agency, Sarah Rico presented the Destination's offer in Munich, Berlin, Hamburg, Cologne and Frankfurt.
A few weeks later, at the beginning of April, it was the turn of the Benelux countries. Accompanied by Marthe Van Leeuwen, Area Manager at Aviareps, the Convention Bureau promoted Monaco's assets to leading MICE agencies in the Netherlands and Belgium.