CMW hears about glamour and graft, as well as digitalisation and influencer marketing from Sandrine Camia, Deputy General Director of the Monaco Government Tourist and Convention Authority

Monaco is steadfastly stepping beyond its reputation as a playground for the rich and beautiful to take its rightful position as a leader in the global fight for a more sustainable and healthy planet. 

Monaco, the most densely populated sovereign state in the world, is living proof that good things do indeed come in small packages. The principality, which could fit into London’s Hyde Park, is developing rapidly, using land reclamation in order to expand and grow.

The Monaco Convention Bureau decided to tackle head-on the issue of perceived high-end rates for its MICE products five years ago, launching a campaign designed to appeal to a wider international MICE market. The Principality’s international competitiveness improved as a result, with group business growing to 26% of all tourism.

Principality is emerging as a champion in fields like finance, medical, IT, sustainability and innovation—and has the infrastructure and meeting success to prove it.....

Monaco can ensure that medical ethics are respected...

Les congrès médicaux sont étroitement encadrés par la loi, mais pas seulement. À travers son code éthique professionnelle, l’organisation MedTech Europe impose une démarche d’autorégulation à ses membres. Avec des répercussions sur l’ensemble du secteur

Prix prestigieux, casino légendaire, glamour de la famille princière… la notoriété de la minuscule cité-État est inversement proportionnelle à sa taille. Forte d’infrastructures hors pair, Monaco mise sur ses pôles d’excellence pour asseoir sa légitimité dans le MICE.

C’est le 2e plus petit état indépendant au monde mais son PIB est l’un des plus élevés de la planète. À côté des banques, du secteur médical et des nouvelles technologies, le tourisme assure de confortables revenus à la Principauté, notamment grâce au Mice.

Discover the Principality of Monaco in augmented reality today with the CardMap app

With the opening of the new One Monte-Carlo district, the Monte-Carlo Shopping mall is set for a new lease of life as the Riviera's most exclusive retail experience. 

The "Professional Sustainable Event Certificate" organised for the first time in Europe by the Events Industry Council will take place in Monaco from 28 to 30 March.