Monaco is Recognised in China for its Business Tourism

At this event, the organisers awarded Monaco Tourist and Convention Authority (DTC) the "Emerging MICE* Destination of the Year" prize, which was received by Alain Hong, Director of the DTC's representative office in China.

Since 2011, the "China Travel & Meetings Industry Awards" have been presented to the best tourism players in the M.I.C.E. sector (an acronym for the organisation of conferences, exhibitions, trade fairs and incentive travel).

This award is formal recognition of the promotional work carried out by the DTC's representatives in Southeast Asia.  Under the leadership of Benoît Badufle, the representative team, comprised of Alain Hong for China and Zhi Heng Yew for Southeast Asia, has undertaken outstanding work in the business tourism segment in Asia.

As a reminder, one of the priority missions of the DTC's eleven representative offices abroad is the task of promoting business tourism.

This sector appears to be one of the key aspects in developing Monegasque tourism, but is also primordial in balancing tourist numbers according to the seasons.

* M.I.C.E.:  Meetings, Incentives, Conferences, Exhibitions (i.e. the four sectors of Business Tourism).